The Fundamentals of Marketing: Set a Pricing Strategy

Welcome to the “The Fundamentals of Marketing: Set a Pricing Strategy” video lesson. This is the 11th of 20 lessons in “The Fundamentals of Marketing with Brian Honigman” Expert Insights course, which guides viewers through the essential elements of a successful marketing strategy. In this lesson, viewers will learn about five widely used pricing strategies: penetration pricing, cost-plus pricing, value-based pricing, competitive pricing, and price skimming. Brian walks learners through each strategy’s concept and implementation, highlighting their advantages and considerations. After viewing, learners will be able to make better-informed pricing decisions that align with their customers, offerings, and market.