The Fundamentals of Marketing: What is Marketing?

Welcome to the “The Fundamentals of Marketing: What Is Marketing?” video lesson. This is the first of 20 lessons in “The Fundamentals of Marketing with Brian Honigman” Expert Insights course, which guides viewers through the essential elements of a successful marketing strategy. This lesson defines the role of marketing in an organization and why it’s so important to prioritize. After viewing, learners will understand the overall direction of this course, with the outlined emphasis of understanding how to use marketing to accomplish your company’s goals and succeed in your role.