HIPAA Toolkit: Do's and Don'ts of Marketing (10 of 10)

Welcome to the “HIPAA Toolkit: Do's and Don'ts of Marketing” video lesson meant to explain how to market to individuals without violating the Privacy Rule or compromising the security of protected health information (PHI). This lesson is part of the “HIPAA Toolkit,” which covers a variety of topics related to HIPAA compliance. This lesson provides definitions of healthcare marketing, exceptions to what qualifies as a marketing communication, and information about how to market effectively while protecting the privacy of patients.