Leadership and Change (Part 4 of 9): Creating a Case for Change

Welcome to Leadership and Change, a video course meant to teach you how to lead your organization in a way that supports change. This video lesson, Creating a Case for Change, is the fourth in a series of nine. From it, the viewer will learn the three components for building a case for change: creating a sense of urgency, appealing to the logical side of the brain, and appealing to the emotional side. Keywords: change management