Making a Business Case: Conducting a Cost-Benefit Analysis

Welcome to “Making a Business Case: Conducting a Cost-Benefit Analysis,” a video lesson designed to act as a four-step guide for weighing an opportunity’s costs against its benefits. This lesson is the fourth of 12 in the “Making a Business Case” video course intended to help employees gain buy-in for their innovative business ideas. This lesson breaks down what a cost-benefit analysis entails and emphasizes its value in assessing a business opportunity. After going through the four steps, learners should feel confident in their ability to conduct a cost-benefit analysis on their own.