Making a Business Case: Crafting Your Proposal

Welcome to “Making a Business Case: Crafting Your Proposal,” a video lesson meant to help learners write a compelling business case proposal. This lesson is the seventh of 12 in the “Making a Business Case” video course intended to help employees gain buy-in for their innovative business ideas. In this lesson, learners will discover the four key sections they should include in their proposal. Viewers will also learn some handy writing tips to ensure the final product is as organized, polished, and persuasive as possible.