Making a Business Case: Evaluating Your Idea

Welcome to the “Making a Business Case: Evaluating Your Idea” video lesson meant to guide learners in judging whether their idea is truly worth the time and effort to develop. This lesson is the third of 12 in the “Making a Business Case” video course intended to help employees gain buy-in for their innovative business ideas. Throughout this lesson, learners will examine the four key categories to consider when evaluating a business opportunity: market, timing, risks, and benefits. Viewers will then learn how to apply that information to determine whether to pursue their idea. Ultimately, learners should understand the importance of remaining objective and relying on their support team when making this judgment.