Making a Business Case: Performing a SWOT Analysis

Welcome to “Making a Business Case: Performing a SWOT Analysis,” a video lesson created to help learners identify their organization’s strengths, weaknesses, opportunities, and threats. This lesson is the sixth of 12 in the “Making a Business Case” video course intended to help employees gain buy-in for their innovative business ideas. Throughout this lesson, viewers will become familiar with the SWOT framework and learn how to refine their idea to make it as specific and relevant as possible. Then, learners will discover how to apply their SWOT analysis results to their idea in order to strengthen their business case.