Making a Business Case: Pitching Your Idea (and Nailing It)

Welcome to “Making a Business Case: Pitching Your Idea (and Nailing It),” a video lesson devoted to helping learners make a splash and win support as they pitch their business case. This lesson is the 10th of 12 in the “Making a Business Case” video course intended to help employees gain buy-in for their innovative business ideas. In this lesson, viewers will learn critical public speaking tips, from minding nonverbals to focusing on the audience to being flexible. Learners will also discover how to effectively handle a question-and-answer session—even if direct challenges or difficult-to-answer questions come up. Ultimately, viewers should understand that it’s okay to be nervous about delivering a business case pitch. It’s just a matter of harnessing those nerves to make the best impression possible!