Making a Business Case: Recognizing Opportunities

Welcome to “Making a Business Case: Recognizing Opportunities,” a video lesson devoted to helping learners identify business opportunities before they pass them by. This lesson is the first of 12 in the “Making a Business Case” video course intended to help employees gain buy-in for their innovative business ideas. This lesson describes the value of recognizing opportunities when they come around and offers tips for proactively seeking out business opportunities. In the end, viewers should understand that opportunities are easy to miss, but by scouting emerging opportunities, they can take full advantage of them.