Making a Business Case: Using Persuasion to Gain Buy-In

Welcome to the “Making a Business Case: Using Persuasion to Gain Buy-In” video lesson meant to help learners convince others to support their business case. This lesson is the eighth of 12 in the “Making a Business Case” video course intended to help employees gain buy-in for their innovative business ideas. During this lesson, viewers will learn the definitions of influence and persuasion and discover their power in shaping attitudes and provoking action. Learners will also become familiar with Aristotle’s three pillars of persuasion and learn specific techniques for convincing stakeholders to jump on board with their idea.