The Power of Persuasion

Welcome to “The Power of Persuasion,” a video lesson intended to help you understand how to communicate more persuasively at work. First, this lesson describes what persuasion is and how it’s a natural aspect of human communication. Then, you’ll hear about the three main elements of persuasion: ethos, pathos, and logos. During that explanation, you’ll learn how to utilize the four P’s of persuasion, convey confidence, appeal to people’s emotions, and offer evidence to support your argument. Whether you’re talking with coworkers or customers, it’s important to be able to leverage the power of persuasion to achieve the outcomes you want. (Keywords: relationships, sales, nonverbal communication)