Professional Selling: Be a Partner vs. a Persuader

Welcome to the lesson “Be a Partner vs. a Persuader” in the course “Expert Insights: Professional Selling with Jim Cathcart,” which includes a riveting story about how Jim’s attitude of being a partner and collaborator got him out of a tricky situation. This lesson is the nineteenth of 30 lessons in the “Professional Selling with Jim Cathcart” Expert Insights course intended to help anyone become more successful at selling by teaching how to build and maintain trust with customers. This lesson has helpful tips on how to be on the customer’s side instead of their adversary. After watching, you’ll be able to improve the way you connect with customers and quickly build their trust.