Professional Selling: Handling Resistance—Objections vs. Concerns

Welcome to the lesson “Handling Resistance—Objections vs. Concerns” in the course “Expert Insights: Professional Selling with Jim Cathcart,” which gives impactful advice on how to approach concerns from a customer so that the seller can make sure that they’re providing the best service possible. This lesson is the twenty-sixth of 30 lessons in the “Professional Selling with Jim Cathcart” Expert Insights course intended to help anyone become more successful at selling by teaching how to build and maintain trust with customers. After watching, learners will know common customer concern and general ways to overcome them, as well as useful tips for delivering responses.