Professional Selling: Identifying the Need Gap

Welcome to the lesson “Identifying the Need Gap” in the course “Expert Insights: Professional Selling with Jim Cathcart,” which teaches viewers how to notice and take advantage of a needs gap. This lesson is the twentieth of 30 lessons in the “Professional Selling with Jim Cathcart” Expert Insights course intended to help anyone become more successful at selling by teaching how to build and maintain trust with customers. After watching, you will know how to leverage the gap between what a customer has and what they want, so you can improve the way you sell.