Professional Selling: Needs vs. Wants

Welcome to the lesson “Needs vs. Wants” in the course “Expert Insights: Professional Selling with Jim Cathcart,” which includes a story from Jim about how wants can triumph over basic needs. This lesson is the eighteenth of 30 lessons in the “Professional Selling with Jim Cathcart” Expert Insights course intended to help anyone become more successful at selling by teaching how to build and maintain trust with customers. After watching, viewers will know how to tell when they’re selling to a customer’s wants or their needs.