Professional Selling: Question—What Will It Cost?

Welcome to the lesson “Question—What Will It Cost?” in the course “Expert Insights: Professional Selling with Jim Cathcart,” which covers how to address one of the biggest challenges for a salesperson: justifying the price of the product or service being sold. This lesson is the twenty-first of 30 lessons in the “Professional Selling with Jim Cathcart” Expert Insights course intended to help anyone become more successful at selling by teaching how to build and maintain trust with customers. After watching, viewers will feel more confident in their ability to navigate how to approach and discuss pricing with a customer.