Professional Selling: What Is One Good Customer Worth to Your Company?

Welcome to the lesson “What Is One Good Customer Worth to Your Company?” in the course “Expert Insights: Professional Selling with Jim Cathcart,” that discusses the cost to acquire and retain a customer, as well as the potential value of their business over time. This lesson is the ninth of 30 lessons in the “Professional Selling with Jim Cathcart” Expert Insights course intended to help anyone become more successful at selling by teaching how to build and maintain trust with customers. After watching, viewers should understand the value of a customer from a single interaction to the potential lifetime of sales, as well as why it’s especially important to prioritize the customer relationship and trust.