Prospecting by Phone (Part 1 of 9): Does Cold Calling Work?

Welcome to Prospecting by Phone: Does Cold Calling Work? This is the first video lesson of nine in the Selling at a Distance sub-series, Prospecting by Phone. Some people think that cold calling can be intimidating, exhausting, or out of date. In this series, you will learn different strategic guidelines and tips for becoming effective at prospecting by phone. Cold calling is very much alive. What's dead is the old "it's a numbers game" mindset and bothering prospects into buying something. This video lesson describes how to make a difference with your cold calling approach.