Retail Toolkit: 5 Types of Customers

Welcome to the Retail Toolkit: 5 Types of Customers video lesson intended to provide retail workers general guidelines on how to identify and approach five types of retail customers. This lesson is part of the “Retail Toolkit,” which instructs managers and employees on some basics of working in retail. In this lesson, viewers will learn tips about the importance of each customer type, which includes the loyal, impulse, discount, need-based, and wandering customers. Both managers and employees can benefit from the tips in this lesson.