Sales Toolkit: Getting to the Decisionmaker

Welcome to the “Sales Toolkit: Getting to the Decisionmaker” video lesson meant to help learners ensure they’re selling to someone with the authority to make a purchase. This video lesson is part of the “Sales Toolkit,” which provides tools for successfully navigating the sales process. During this lesson, viewers will learn the difference between decisionmakers, influencers, gatekeepers, and blockers. Ultimately, learners will understand that they must always be talking to—or working toward talking to—a decisionmaker to avoid wasting their time.