Sales Toolkit: Selling Across Cultures

Welcome to the “Sales Toolkit: Selling Across Cultures” video lesson meant to help learners connect with prospects from across the world. This video lesson is part of the “Sales Toolkit,” which provides tools for successfully navigating the sales process. In this lesson, viewers will learn key terms that shed light on cultural preferences and perspectives. Learners will also become familiar with must-do’s for communicating with people from different cultures. (Keywords: unconscious bias, stereotype, prejudice)