Selling at a Distance (Part 2 of 14): Developing a Multi-Channel Contact Approach

Welcome to the second video in the Selling at a Distance series. If products and services simply sold themselves, organizations wouldn't need salespeople at all! Even with today's technology, the salesperson remains a critical driver of revenue. In this series, salespeople will learn how to master the new skills required to sell at a distance. This video lesson discusses the importance of using multiple channels to contact prospects. Several channels of communication are presented, along with the reasons why salespeople should include them in their approach.