Selling at a Distance (Part 5 of 14): Building Sales Proof Source Sets

Welcome to the fifth video in the Selling at a Distance series. If products and services simply sold themselves, organizations wouldn't need salespeople at all! Even with today's technology, the salesperson remains a critical driver of revenue. In this series, salespeople will learn how to master the new skills required to sell at a distance. This video lesson discusses the importance of developing customer-focused sales content and tools to support your distance sales presentations.