Selling Solutions: Brainstorming Strategies

Welcome to the “Selling Solutions: Brainstorming Strategies” video lesson meant to guide learners in generating innovative solutions that fulfill prospects’ needs. This lesson is the second of three in the “Selling Solutions” video course, which highlights that great salespeople don’t sell—they solve. During this lesson, viewers will learn what brainstorming is and explore useful techniques for coming up with meaningful solutions for a prospect’s challenges. Then, learners will consider the two key elements of a winning solution.