Sparking the Customer Experience: Introduction

Welcome to the “Sparking the Customer Experience: Introduction” video lesson created to introduce you to the SPARK acronym and start you on the journey of being the difference-maker for every customer you serve. This lesson is the first of seven in the “Expert Insights: Sparking the Customer Experience with Simon T. Bailey” video course, which is devoted to helping you embrace customer service as a mindset to create happy and loyal customers. In this lesson, you’ll meet expert Simon T. Bailey and learn why anyone in an organization can be the spark in the customer experience.