Sparking the Customer Experience: Respond by Acknowledging a Problem

Welcome to the “Sparking the Customer Experience: Respond by Acknowledging a Problem” video lesson designed to help you take ownership of an interaction with a guest to be the spark in their experience. This lesson is the fifth of seven in the “Expert Insights: Sparking the Customer Experience with Simon T. Bailey” video course, which is devoted to helping you embrace customer service as a mindset to create happy and loyal customers. In this lesson, you’ll hear stories about companies that did—and didn’t—take ownership of a problem and how their actions made a huge impression. After watching, you’ll understand why fully acknowledging and owning an issue is truly showing the customer that you care.